Continuing Education

• How to Control Your: Quality, Destiny, and Profits
  To understand the needs, costs and benefits of in-office processing, this course describes the basic processing categories and their functions. It contains a tool to do a simple return on investment calculation and details a method to do a competitive analysis of current technologies that would make your business better. This is a non-credit course, courtesy of The Vision Council.
  
• Differentiation: The Key to Set You and your Office Apart from the Competition
  In order to compete in todays market you must differentiate yourself from the competition. This is true for individuals as well as the businesses around them. As a result, it is critical to identify the ways differentiation can be achieved...
• Eyewear Musts for the Senior Patient
  Happy birthday. Every day of the year an average of 5,574 Americans celebrate their 65th birthday, a rate of nearly two million per year. Every seven seconds a Baby Boomer turns 50...
• Selecting, Filling and Fitting Wrap Prescription Eyewear
  Everywhere you look these days, you will find consumers wearing sports wrap eyewear, from cyclists on the road to golfers on the links to even businesspeople on the street. From their unremarkable beginnings as a niche product in the 1980s, the wrap category has grown dramatically...
• The Pediatric Dispenser’s Rulebook: Making Kids’ Glasses Child’s Play
  The selection, choice and follow-up care of eyeglasses chosen for children has challenges, rewards and pitfalls. Navigating the gauntlet of these factors while simultaneously pleasing both the child and the parent requires knowledge, skill, intelligence, compassion and even humor...
• Lens Hardcoating - Great Expectations, Great Results
  Hardcoating spectacle lenses have grown steadily over the last 15 years and while you may know it primarily for scratch resistance it provides many other functions...
• Setting Sight on Selling - Adding Value to the Value of Eyewear
  Value eyewear is like the weather. Everyone complains about it but nobody does anything about it. As an eyewear retailer you can do something about it if you understand what it means; specifically, what "value" means to the consumer...
• Optical Sound Bytes
  Patients are bombarded by brand messages from all sides in a media saturated market. As a result, the optician is best suited, at the point-of-sale, to harness the power of brands by creating a series of "sound bytes "that entice, describe and provide patients with an understanding of the best that optical has to offer...
• The Power of Invention: Rimless Eyewear Without Drilling
  Patients love rimless eyewear because it’s lightweight, comfortable and disappears on their face. Just how popular is rimless? In 2006, about 15 percent of all eyewear sold in the United States was rimless; that’s about one out of every seven pairs of glasses...
• Children Need Sunglasses
  Throughout life, environmental variables such as proximity to the equator, higher elevations, reflective ability of the ground surface and mid-day exposure, increase the risks of developing sun-related eye disease...
• High Performance Wrap Sunwear Made Easy: Boost Sales of an Untapped Market Part 1
  Wrap prescription sunwear made right, is a real market opportunity. In fact, ask any dispenser that has implemented an Rx program to make wrap right and you’ll find that they have increased their sunglass business, improved profits and made the second pair sale a daily reality...
• Transforming the Need of Better Vision to The Want of Style and Fashion
  Purchasing eyeglasses is often considered a daunting task. It's usually connected to an exam and requires making an appointment. Traditionally, the doctor, in obtaining the prescription, determines whether a new pair is needed... or not...
• Catering to the New Active - 2007 Update
  In 2004, I wrote about dispensing progressives to the new, active progressive lens wearer. Over the last three years, new progressive wearers became re-purchasers, adds increased and their needs and wants changed. It does-n't change the fact that there are still many new opportunities...
• Evolution of Progressive Customization
  Progressive addition lenses have continued to improve in quality and optical performance since the first generation designs of the 1960s. Many modern progressive lenses have reduced astigmatism to its mathematical limits, and are preferred to conventional bifocal lenses by most wearers...
• Pediatric Prescription Analysis
  Adult spectacle prescriptions are relatively straightforward and the refractive error associated with the Rx is easily determined. Adult prescriptions either protect the eye from the environment, make the wearer see better while using the glasses, or both...
• Reducing Progressive Lens Choices to a Manageable Toolbox
  Efficiency is a key to the success of any busy office. Efficiency is the ability to get the job done well with the least amount of excess. Excess can take the form of time, which is money, or effort, which beyond the norm can wear negatively on all involved...
• Segmenting AR Sales - A Terrific Product
  Does everyone get the same anti-reflective lenses (AR) in your office? We can ask the same question about the patients that pass through the doors of your office. Are the patients all the same? Do they all want the same products, brands, lenses, etc.?..
• Making Single Vision a High Definition Opportunity
  It seems that free-form or digitally surfaced lenses are discussed everywhere you look today in the trade journals. However, they are usually describing a new enhancement to progressive lenses...
• Eye Protective Sunwear - Why it Should be ANSI Z87 Certified
  They're stylish, edgy, virtually shatterproof and ANSI safety certified. Sounds like an unusual combination, especially when describing a fashionable sunglass...

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